studies in commercial photography
Alfonso Merchand is a leading international commercial photography firm based in Mexico City and Manhattan. Since the business’s founding in 1984, we have worked on a vast spectrum of commercial campaigns – from spreads in fashion magazines, catalogs, and department store advertisements to marketing for museums, hotels, and restaurants – as well as architectural photography projects and portraiture assignments.
We have worked in both video and photography, in analog and digital, and have cultivated client relationships that have developed over many years. (Full a full client list, click here.) We are experienced in working on projects of different sizes and types, and have worked with budgets as small as $5,000 and as big as $250,000.
From the art direction and budgeting to casting, scouting, and styling, to the shoot and post-production, our team is skilled at managing every facet of the production process. With discipline, efficiency, and mastery, we take the client through a project from the concept through to the finished product. Our team is a family and our clients become a part of that family when they work with us.
Alfonso decided to expand the business to New York City because he wanted to widen the company’s horizons and expand the output. As we expand, we continue to be on the forefront of cutting-edge technology and inspired by fresh perspectives. Alfonso speaks Spanish, French, and English, and works with a staff with varied interests and different areas of expertise. Our history and experience as a company make us uniquely positioned to help clients, and we offer our new clients access to our resources in both our Mexico and New York offices.
We believe photography is more than just a craft—it is a way of seeing. Because of this, we know that the client’s vision is extremely important. We work hard to translate a client’s idea into reality, bringing our technical skills and creative ingenuity to any project. In helping the client to achieve his or her goal, we can tailor our approach to the client’s particular desires and needs: we can be neutral, allowing our style to be guided by the client’s vision rather than interfering with it, just as we can bring innovation, wildness, and flare to any project. Whatever it is that the client wants to create, we want to help actualize this dream in the best way possible.
Commercial photography is a story, and Alfonso is one of the most masterful storytellers working today. By trusting our team with your project, you are putting your story – your perspective, your vision – into the most capable creative hands.